About this event
PPWR (The Packaging and Packaging Waste Regulation) is creating more than a regulatory challenge for packaging converters. As customers reconsider packaging structures, materials, dimensions and eventually labeling, converters need to think about how efficiently their existing operations can respond.
This webinar moves beyond a generic PPWR overview to examine the practical implications for converter workflows. We will explore how right-sizing, lightweighting and material reduction can help address changing packaging expectations, where increasing change requests could put existing processes under pressure, and how automation and more structured digital workflows can help converters prepare for continued change.
The goal is simple: help converters identify practical actions they can take today to reduce material, improve responsiveness and build an operation better prepared for evolving customer requirements.
What Should You Be Asking Today?
PPWR raises a practical question for converters: how much change can your current operation absorb before complexity, cost and workload start to increase?
The answer may not be about adding more processes. It may be about looking differently at the ones you already have.
- Where could packaging be optimized?
- Which changes still rely heavily on manual work?
- How quickly can teams respond when materials, structures or customer requirements change?
- And what happens if those requests become more frequent?
PPWR preparation begins by understanding where your operation is ready for change and where it is not.
In this webinar, we will explore where converters may find opportunities to reduce material, simplify change and build more adaptable workflows for what comes next.
Who Should Attend?
Packaging converter professionals responsible for:
- Operations and production
- Prepress and workflow
- Packaging and structural design
- Automation and process improvement
- Sustainability and packaging initiatives
Understand how PPWR could affect your packaging operation—and start preparing now.
Register Now!
Hosted by
-
Team member
Jan De Roeck Marketing Director @ EskoT
Jan De Roeck is highly respected and trusted for his insight in the graphic arts industry and his level of understanding of customer workflows and market requirements. He is a frequently asked speaker at industry events and represents Esko at different professional trade associations.
-
External speaker
Geert De Proost Director, Product Offering, Converter Software @ EskoE
Geert De Proost brings more than 30 years of experience in software, packaging, and customer-driven innovation. Over the years, he led the evolution of multiple software domains —including RIPs, screening, color management, Digital Front Ends (DFE), and workflow automation — culminating in an 11-year tenure as Esko’s Director of Software Product Management. After three decades with Esko, Geert moved into his current role leading Esko’s software offering for labels and packaging converters. Today, he ensures that Esko’s commitment to converters is not only maintained but strengthened — translating industry insights into solutions that help converter businesses grow profitably and sustainably.
Esko
Automate, Connect, and Accelerate the Entire Packaging Go-to-Market ProcessEsko is a global provider of integrated software and hardware solutions that accelerate the go-to-market process of packaged goods.
For each stakeholder in the process, Esko solutions enable them to work efficiently and deliver right-first-time packaging and marketing content on time, every time.
