About this event
What brands need to get right to be discovered, understood and recommended in AI-led shopping, in every market they sell.
ABOUT THIS EVENT:
Shoppers used to type two words into a search box. Now they describe the occasion, the intent, the details the product has to meet, and they expect the comparison to be completed by AI shopping agents. That changes what discovery asks of an ecommerce brand. The question is no longer whether AI can find your products, it is whether AI understands them well enough to know when and why to recommend them, in every market you sell.
In this session, Tim Tsao, VP of Marketing at ESW, and Jordan Thompson, who leads Agentic Commerce at ESW, work through the six questions your product data should answer for AI to recommend you, why those answers change market by market, and what has to be true for a recommendation to become a converted international sale.
WHAT YOU WILL TAKE AWAY:
- What AI needs to understand about a product before it will recommend it.
- Why product understanding is a per-market answer rather than a global one.
- What has to be in place for an AI-led recommendation to become a completed cross-border ecommerce purchase.
ESW
ESW is the international growth engine for the world's most ambitious brands. We remove the operational and compliance complexity of global commerce so brands can unlock their growth ambitions across 200+ markets without sacrificing brand control, data ownership, or strategic agility.
