Corporate Communication in Turbulent Times

“Trump II” officially signals the end of the “feelgood” era of corporate communication. Where previously, there was a transatlantic consensus on topics like ESG and DEI, now they bring risk and polarization.

Of course, polarization was on communicators’ radars long before January 2025. What changed is that the stakeholders exerting pressure on CEOs and organizations are now wielding real power to legislate and regulate.

In this webinar, we discuss what this new reality means for corporate communication departments.We'll discuss:

• Polarization, deglobalization and the emergence of “trade blocs” across the Atlantic
• How to position your organization in an era of stakeholder-driven 'issue arenas'
• Some cases and real-world examples of how companies position themselves towards new stakeholder expectations on both sides of the Atlantic - and what we can learn from them

As always, our guests bring hands-on experience in these topics:

• Peter Vanham is based in Geneva and is Editorial Director at Fortune, where he follows the US economy and its leaders. Peter offers a unique transatlantic perspective on the changing corporate communication and CEO communication realities of today.
• Laurence Balliu is a PhD Researcher at UGent, who specializes in crisis communications. She is currently embedded as a Visiting Scholar at FINN. Laurence brings a wealth of knowledge on issue management and crisis communication frameworks which can help corporate communicators to keep a cool head in turbulent times.

The discussion will be moderated by Raf Weverbergh (Managing Partner at FINN), who works as a communications advisor with both US-based and European corporations as they navigate this new reality.

The webinar takes place on May 15 at 11 AM and is free to join. The webinar will be in English.

If you have any questions that you’d like to ask about the topic - just send them to us by replying to this e-mail, and we’ll do our best to tackle your question during the webinar.