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Fira Barcelona invites you to their webinar

Doubling Down on Digital Transformation: The New Normal Imperative

About this webinar

DOUBLING DOWN ON DIGITAL TRANSFORMATION: THE NEW NORMAL IMPERATIVE


As enterprises rebound from the early stages of the coronavirus pandemic and deal with the challenges of managing a hybrid work environment consisting of in-office and remote employees, one thing has become surprisingly clear: many of the old rules and concepts of digital transformation no longer apply, or at least aren't as effective in this new normal. IT is being called upon to develop new communications, collaboration and productivity solutions that can sustain and grow the business as uncertainties continue.  


Innovation initiatives and emerging technologies that previously took a back seat to more functional operations are now seen as critical to sustain the business and offer some level of resiliency against future incidents. At the same time, current technologies enablers such as IoT, AI and machine learning are being fast-tracked to enhance front-line operations and are being positioned to play a more active role in customer relations, supply chain intelligence and resource allocation.


Join us as IT leaders at the forefront of the emerging intelligent enterprise detail what their organizations are doing in terms of operational resilience and outline strategies that allow them to respond more quickly and effectively to whatever lies around the corner.


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Is a set of webinars hosted by the IOTSWC and the IIC to be held during 2020 and 2021 where IOT, AI and machine learning experts will discuss the digital transformation and the coming future after the COVID-19 pandemic. Check out our webinar programming.

Hosted by

  • Guest speaker
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    David Behen Vice President and Chief Information Officer @ La-Z-Boy

    June 2017. In this role, he leads the information technology (IT) function across the enterprise, aligning technology with the La-Z-Boy business objectives. Behen works to ensure optimal technology performance and cybersecurity for the company in support of La-Z-Boy’s future growth and success ac...

  • Guest speaker
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    Brad Clay Senior Vice President, Chief Information and Compliance Officer @ Lexmark International

    Brad Clay is responsible for digital transformation strategy and thought leadership a Lexmark. He oversees worldwide IT operations, applications, security, data privacy and internal audit. Recently, he heads the global COVID crisis management response team. Before his current role, Clay served as...

  • Guest speaker
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    Nicole Raimundo Coughlin Chief Information and Marketing Officer @ Town of Cary, North Carolina

    Nicole Raimundo Coughlin is an award-winning technology executive who serves as the chief information officer for Cary, North Carolina. She is the principal strategist and architect for information technology and digital marketing across the organization. Coughlin is at the forefront of the smart...

  • Guest speaker
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    Tim Scannell Director of Strategic Content @ CIO Executive Council, IDC

    Tim Scannell has more than four decades of experience as a writer, editor, market analyst and creative content producer. He is currently the Director of Strategic Content for the CIO Executive Council, now a brand of IDC (International Data Corp.,) that serves a global community of top IT leaders...

Fira Barcelona

Fira de Barcelona is one of the most important trade fair organisations in Europe. Discover all the information about the upcoming events.