About this event
Many founders believe that a clean P&L is the only thing that sells a business. The reality? Financials get you to the table, but narrative closes the deal.
In this exclusive webinar, experts from Flippa and Pathos Communication pull back the curtain on how storytelling, third-party validation, and strategic communication materially impact your valuation and deal speed. Whether you are planning to exit in six months or two years, learn how to build demand before you go to market
The Agenda
- Why storytelling shifts buyers from skeptical to competitive
- Decoding the critical questions every buyer asks
- Using PR and third-party validation to outshine "self-claims"
- How to address risks and weaknesses honestly without killing the deal
- 5 steps to align your narrative with your financials
- Live Q&A
Why Attend
As a founder or small business owner, your exit will likely be your most significant financial milestone, so don't leave its success to chance. By attending, you’ll learn how to leverage credible storytelling to justify higher valuations and use PR to eliminate founder-dependency risks that often deter buyers. We’ll dive into the communication mistakes that kill deals and show you how to build a "must-have" brand that drives competitive bidding, ensuring you walk away with the legacy and the payout you’ve earned.
About the Speakers
Dominic Sullivan, Senior M&A Advisor Flippa
Dominic Sullivan is a Senior M&A Advisor at Flippa, specializing in $1M–$50M digital asset transactions across SaaS, mobile apps, and e-commerce. With 8+ years of global M&A experience, he has advised on deals from $500K to $5B for private equity firms, strategic corporates, and high-net-worth individuals, closing 100+ transactions totaling $6.5B+ across 20+ countries. At Flippa, he leads the full M&A lifecycle from valuation and due diligence to deal structuring and SPA negotiations.
Omar Hamdi, Founder & CEO Pathos Communication
Omar Hamdi is the Founder and CEO of Pathos Communications, a pay-on-results PR firm helping growing businesses get featured in major media without upfront retainers.
He bootstrapped the company from zero to serving 7,000+ clients in 89 countries, ultimately taking it to an IPO on the London Stock Exchange. His focus is simple: help founders build credibility, attract buyers and investors, and increase business value through media coverage that actually drives results.
Flippa
Flippa is the world's largest online platform for buying and selling web businesses, websites, domain names, and apps. With over 650,000 users and $150,000,000 in transactions to date, Flippa offers a simple three-step process for sellers and a rang...
