Mastering Subscriptions: Get to know the essential Best Practices and KPIs

Gain insight into the most important key figures such as MRR, ARR and Churn and be inspired to win the subscription market.

We will dive into benchmark data and subscription models, that you can benefit from.

Get practical knowledge of how you can adapt your business and which key KPIs to work with in campaign matters.

During this webinar, we give you insight into how other e-commerce work with subscriptions, what expectations you can set for your success and where we make you smarter about the difficult terms and data points in a subscription business.

So if you have just started with subscriptions, this webinar is just for you!

What you can expect to learn:

• Market Benchmarks: How big is the market for subscriptions
• Popular Subscription models: Which subscription wins the customers
• Effective Onboarding: Hold on to your customers
• Managing Churn: Turn experiences from negative to positive
• Important KPIs: Focuses on the KPIs that matter

Meet your hosts:

Jonas Nygaard, Director of Growth at Subscrybe

A seasoned growth hacker in the subscription industry, Jonas brings extensive experience in memberships, loyalty, and attracting the right customers. After driving a hyper-growth phase with Swapfiets, painting the streets of Copenhagen blue, he now leads the subscription movement at Subscrybe, the Nordic's leading subscription consultancy.

Anne Cecilie Pape, Senior Marketing Manager at Billwerk+

With more than 15 years of experience, she currently works with conversion and subscription metrics at Billwerk+ and previously worked with membership at a Danish Union and the media Ekstra Bladet's subscription service.