About this event
During a time of sporting events with no fans, the PGA TOUR has been put in an interesting position of having to tell the stories of their tournaments in a whole new way. This requires strong collaboration between the TOUR, its golfers, sponsors, and more.
Join us for a webinar on September 30 at 1 PM ET as Laura Neal, SVP of Media, Content & Communications at the PGA TOUR, Matt Bordonaro, VP, Head of Media Relations at Travelers, and Ryan Jordan, Executive Creative Director at imre join Joe Londergan of Front Office Sports for a chat on how the PGA TOUR has executed their storytelling strategy during the COVID-19 era.
The business of sports.
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