About this event
Brands want to know that they are getting the biggest possible bang for their buck when it comes to sports sponsorships. What measures can be put in place to protect downside portfolio investment risk and foster greater predictability of results throughout the entire sponsor life cycle? In order for these brands to understand what that looks like, as well as for sports teams to understand how that’s possible, it first takes a proper understanding of what the most valuable sponsorship metrics are in today’s landscape.
Join us for a webinar on June 19th at 1 PM EST as Executive Vice President and Managing Partner of Scout Sports and Entertainment Michael Neuman, VP Strategy & Strategic Partnerships at GumGum Jeff Katz, and Head of Global Revenue at GumGum Ian Partilla join FOS CEO Adam White to discuss the ever-growing importance of big data, computer vision and proper KPIs as they relate to the sports sponsorship space.
The business of sports.
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