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How Interactive Livestreaming has Transformed the NFL Fan Experience

About this event

For modern sports storytellers, using targeted technology to connect and engage with fans is an increasingly integral component of success. And nowhere more so than at the NFL, where forward thinking media and marketing aficionados are leveraging cloud-based production technology to provide alternate interactive viewing experiences for fans around the globe.

This webinar brings together Matt Schnider, Head of Digital Production for NFL Media and Anna Tobkin, Producer for the Kansas City Chiefs to discuss how livestream video has transformed the way in which fans interact with NFL team and league properties, moderated by Nathan Peterson, President of Tagboard. This groundbreaking interactive forum will uncover how the NFL engages fans on livestream properties during the NFL draft and other league events, along with providing poignant insight into the future of livestreaming and audience interaction.

In this webinar, you’ll learn:

  • How the NFL engages their fans through polling, trivia, social media and interactive graphics on livestream properties
  • How NFL Media and clubs like the Kansas City Chiefs are leveraging cloud-based production technology to provide alternate interactive viewing experiences 
  • How interactive live programming technology is evolving with cloud-based graphics and programming, and what lies ahead

Hosted by

  • Guest speaker
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    Matt Schnider Head of Digital Production @ NFL Media

  • Guest speaker
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    Anna Tobkin Producer @ Kansas City Chiefs

  • Guest speaker
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    Nathan Peterson President @ Tagboard