About this event
Historically, brands have relied on their rights holder partners or an agency to understand the success of their sponsorship investments. Today, more brands are investing in their own sponsorship analytics data in order to have direct visibility and influence over the performance of their activations.
Join us for a webinar on Thursday, November 5th at 1 PM ET as representatives from Dell Technologies, Stanley Black & Decker, GumGum Sports and FOS CEO Adam White discuss:
-How Dell and Stanley Black & Decker are approaching sponsorship analysis today
-Examples of how they are using their own data to drive business decisions and partnership discussions
-Best practices for how brands can utilize data to optimize sponsorship performance
The business of sports.
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