About this event
The PGA TOUR has always been at the forefront of digital engagement and innovation. In collaboration with its longtime partner, iX.co, the TOUR continues to create news ways to engage with its global fan base.
Join the conversation on February 24th at 1 PM ET as Scott Gutterman of the PGA TOUR and Phil Sharpe of iX.co join Adam White of Front Office Sports to discuss the changing media habits of fans, the TOUR's larger digital strategy, and new fan engagement innovations to look out for in 2021 and beyond.
The business of sports.
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