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FST Media invites you to their event

Transforming Customer Experience with Data

About this event

Delivering seamless, more personalised customer interactions is no small task. Take a look at how a strong data culture combined with a robust data analytics strategy can help drive loyalty and trust, and meet customer expectation.

In today's digital world, customers expect banks to connect all the dots and deliver digital first experiences that are seamless, personal, and yes, delightful.

This 60min exploration will explore how you can maximise your data to:

  • Better understand your customer
  • Increase retention
  • Optimise omni-channel experiences that your customers have come to expect.

Customers are looking for more personalised product and service offerings, and research shows that bank customers are now more open to having their data used to create relevant services and products. This presents banks with an exciting opportunity - to foster closer customer relationships and deliver more innovative tailored products.

But how do we deliver on this new customer imperative? How do we bridge that gap between the personalisation goal and the execution? We know that data is the key to understanding your customers, but data alone isn’t enough to improve customer experiences. You need to collect, curate, organise, analyse, and share that data. And you need your entire company to base their day-to-day decisions on it.

Join Tableau as we discuss how data and analytics are critical to serve customers in a digital-first world.


Hosted by

  • Guest speaker
    SB G
    Simon Burt Head of digital innovation & CX @ Newcastle Permanent

  • Guest speaker
    Cath Gullo Regional Vice President, Financial Services @ Tableau

    As a customer advocate with over 22 years of experience, Cath has spent her career in client facing roles where she has maintained a deep focus on client relationships and bringing teams together for the common purpose of the customer. Cath has a deep passion for developing and nurturing talent. She is equally as passionate and a strong advocate as a Diversity & Inclusion ambassador. Cath leads a team of talented individuals working alongside clients across the Financial Services Industry, where the world’s leading analytics platform, Tableau, meets the world’s #1 most trusted customer relationship platform Salesforce, bringing artificial intelligence to everyone. Designed for the individual, Scaled for the enterprise, Tableau helps people see and understand data. Our visual analytics platform is transforming the way people use data to solve problems and why organisations of all sizes trust Tableau to help them be more data-driven.

FST Media

where the market meets

FST Media & FST Government produces successful technology events and industry insights for financial services and government sectors across Asia Pacific.