Beyond year-end: Retention strategies for sustained online giving

With generosity at its height during the holiday season and people looking to give back to their communities, it’s the perfect opportunity to attract new donors and re-engage ones that have lapsed throughout the year. But what happens to your year-end donors after December 31?

Join RKD Group and Fundraise Up in this live session as we unpack why donors stop giving after year-end and how you can activate their generosity for the long term. Here’s what you’ll learn:

• Understanding the reasons why donors lapse and how to prevent attrition in the future
• Building excitement around year-end giving online and keeping up with that momentum to maintain engagement
• Strengthening relationships through better storytelling, communications, and donor experience on your website