About this webinar
Today’s consumers are more interested and educated on their health than ever before.
Technologies like smartphones and wearable sensors are gaining attention in the food and beverage industry to provide a more personalized solution to consumers. Digital health solutions empowers consumers to track and achieve their personal health goals.
Manufacturers are seeing value in this development to provide valuable support and assist with customer engagement, improve current products through additional services and actively use collected data to prove health benefits.
Digital health is one of fastest growing segments among the personalized nutrition domain due to its easy accessibility and consumer awareness around its benefits. Disruptive startups and established technology providers are launching innovative products and services in this area which is catching the attention of the food and beverage giants. For example, Samsung’s health app platform was picked up by Nestle to provide individuals with more personalized recommendations around nutrition, lifestyle and fitness than previously possible.
Other tools, such as “STYR Labs”, make it easy to track food and physical exercise to optimize diet, fitness and body weight goals. By gathering more data over time these tools get “smarter” in further adapting to individual needs.
Overall, personalization is a unique opportunity for food and beverage companies to better engage with their consumers and build a stronger brand relationship. The data derived with the use of these digital health technologies opens promising opportunities for companies to collaboratively innovate and develop better products that adhere to personal needs of its diverse customer base.
Register for our webinar today to gain insight into some of the industry's most pressing questions;
I'm passionate about innovations and trends that shape the food & nutrition industry. I'm responsible for FutureBridge's Food & Nutrition Industry Insider portfolio which delivers comprehensive, global coverage of technology and business model transformations in the food and beverage ecosystem.
Uniquely, we combine research, advisory and technology adoption to provide active insights that drive growth of global organizations seeking or challenged by change.
We deliver on-demand, pro-active, strategic, tactical & executional insights on evolving technologies and markets.
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