Utilizing Technology to Deliver Personalized Nutrition Solutions to Your Consumers

Today’s consumers are more interested and educated on their health than ever before.

Technologies like smartphones and wearable sensors are gaining attention in the food and beverage industry to provide a more personalized solution to consumers. Digital health solutions empowers consumers to track and achieve their personal health goals.

Manufacturers are seeing value in this development to provide valuable support and assist with customer engagement, improve current products through additional services and actively use collected data to prove health benefits.

Personalization proves powerful

Digital health is one of fastest growing segments among the personalized nutrition domain due to its easy accessibility and consumer awareness around its benefits. Disruptive startups and established technology providers are launching innovative products and services in this area which is catching the attention of the food and beverage giants. For example, Samsung’s health app platform was picked up by Nestle to provide individuals with more personalized recommendations around nutrition, lifestyle and fitness than previously possible.

Other tools, such as “STYR Labs”, make it easy to track food and physical exercise to optimize diet, fitness and body weight goals. By gathering more data over time these tools get “smarter” in further adapting to individual needs.

Overall, personalization is a unique opportunity for food and beverage companies to better engage with their consumers and build a stronger brand relationship. The data derived with the use of these digital health technologies opens promising opportunities for companies to collaboratively innovate and develop better products that adhere to personal needs of its diverse customer base.

In this webinar

• We look at the growing interest in the digital health market from startups to established players to satisfy the personalized nutrition demands of today’s consumer
• We spotlight the technology advances and innovations from disruptive players
• Provide an in-depth analysis of these different digital health technologies

WHO SHOULD ATTEND THIS WEBINAR?

• You’re focus as a food manufacturer is on expanding your brand into the personalized nutrition market
• If you are challenged by engaging with your consumers and want to know the best way to move forward
• If you want to understand what your competitors in the broader food industry ecosystem are doing in the digital health area

WHY ATTEND THIS WEBINAR

Register for our webinar today to gain insight into some of the industry's most pressing questions; 

• What’s driving the shift towards the utilization of digital health technologies? 
• Who are the players embracing these technologies into their brand offerings?
• Where to look for leading technologies and disruptive innovations in this space?