About this event
A fresh approach to ad monetisation: Brands and Mobile Games
Original Air date - Wednesday December 15th, 2021
Moderator: John Speakman
Our guests this week are:
- Peter Jacobs, Commercial Director EMEA, Livewire
- Vincent Février, VP of Monetization, TapNation
- Cody Correa, Senior Strategic Partner Developer, Fyber - A Digital Turbine Company
- Nina Mackie, Global Agency Partnerships Director, Admix
Join John, Vincent, Cody and Nina for this weeks episode. Along the way, we’ll be talking about:
- Why is this prime time to unlock brand ads?
- How brands understand mobile games?
- How mobile games publishers understand brands?
- How brands and agencies measure success?
- Introducing brands into your existing ad stack
- New advertising channels for your mobile games
- Conclusions
