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Acquiring Players with Influencer Marketing in 2020 - On Demand

About this event

Acquiring Players with Influencer Marketing in 2020

Original Air Date – Wednesday November 4th 2020


Our panellists are:

  • Moderator: Adam Lieb, CEO, Gamesight
  • Becky Taylor, VP of Strategic Marketing, Luminosity Gaming
  • Alex Ryan, Senior PR Manager, Koch Media

Join Adam, Becky and Alex as they discuss:
  • What is an influence and how do you utilize different levels of content creators to market your game?
  • Why should you be using data to help make marketing decisions, especially when it comes to influencer analytics?
  • How can you get influencers to care about their own analytics and/or participation in marketing campaigns?
  • How do you use data to help find influencers for your game? And how does data help me avoid common mistakes?
  • When it comes to cultivating an influencer ecosystem, how do you maintain viewer interest?
  • By what metrics do you determine the success of an influencer campaign?

Hosted by

  • Team member
    JS T
    John Speakman CEO @ Games Forum Ltd

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