Embracing Change after iOS14: Incrementality and truth in User Acquisition
Original Air Date - Wednesday March 10th 2021
- Moderator: John Speakman, Gamesforum
- Panellist: Brian Krebs, CEO, MetricWorks
In this webinar, John will be discussing with Brian the following topics, including:
With IDFA deprecation, now is the team to embrace change
- Why advertisers have relied on Last touch
- The issue with Last touch attribution and false truth
- Implications for media spend efficacy
Understanding Incrementality for UA
- What is incrementality?
- How an incrementality experiment works?
Real World Application
- Incrementality Experiment in real life
- Utilising historical data and Last Touch to enhance incrementality through econometrics