about-me variable
Gamesforum invites you to their event

Embracing Change after iOS14: Incrementality and truth in User Acquisition - On Demand

About this event

Embracing Change after iOS14: Incrementality and truth in User Acquisition

Original Air Date - Wednesday March 10th 2021
  • Moderator: John Speakman, Gamesforum
  • Panellist: Brian Krebs, CEO, MetricWorks

In this webinar, John will be discussing with Brian the following topics, including:

With IDFA deprecation, now is the team to embrace change

  • Why advertisers have relied on Last touch
  • The issue with Last touch attribution and false truth
  • Implications for media spend efficacy

Understanding Incrementality for UA

  • What is incrementality?
  • How an incrementality experiment works?

Real World Application

  • Incrementality Experiment in real life
  • Utilising historical data and Last Touch to enhance incrementality through econometrics

Hosted by

  • Team member
    JS T
    John Speakman CEO @ Games Forum Ltd

Gamesforum

The Gamesforum Online Weekly Webinar