About this event
How in-app bidding impacts ad revenue and UA growth for hyper-casual games
Original Air Date – January 27th 2021
Our panellists are:
- Moderator: John Speakman, Gamesforum
- Cyril Cael, Director BD, AppLovin
- Julien Bourhis, VP Operation, Homa Games
Join John, Cyril and Julien as they discuss:
Understanding IAA for the hyper-casual model
- Why IAA monetisation is different for hyper-casual.
- Production cycle pressure
- Short life cycle
- Team resource and structure. How it has evolved over time
Traditional vs Bidding
- An overview of traditional monetisation set-up
- Pros and Cons of the bidding model
How In-App Bidding impacts Revenue and Growth
- How does in-app bidding impact Ad revenue
- The key metrics for improving in-app bidding
- Description of the current stack and key partners
- How does higher LTV and better monetization change UA
- What were your changes to UA after achieving ARPDAU/LTV gain
- The role of machine learning/ automation in UA?
Time and operational efficiency
- How do you quantify and repurpose saved time?
In-App Bidding for publisher v self-publishers
- Tips and Practical advice from our panellists
