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How in-app bidding impacts ad revenue and UA growth for hyper-casual games - On Demand

About this webinar

How in-app bidding impacts ad revenue and UA growth for hyper-casual games

Original Air Date – January 27th 2021


Our panellists are:

  • Moderator: John Speakman, Gamesforum
  • Cyril Cael, Director BD, AppLovin
  • Julien Bourhis, VP Operation, Homa Games

Join John, Cyril and Julien as they discuss:

Understanding IAA for the hyper-casual model

  • Why IAA monetisation is different for hyper-casual.
  • Production cycle pressure
  • Short life cycle
  • Team resource and structure. How it has evolved over time

Traditional vs Bidding

  • An overview of traditional monetisation set-up
  • Pros and Cons of the bidding model

How In-App Bidding impacts Revenue and Growth

  • How does in-app bidding impact Ad revenue
  • The key metrics for improving in-app bidding
  • Description of the current stack and key partners
  • How does higher LTV and better monetization change UA
  • What were your changes to UA after achieving ARPDAU/LTV gain
  • The role of machine learning/ automation in UA?

Time and operational efficiency

  • How do you quantify and repurpose saved time?

In-App Bidding for publisher v self-publishers

  • Tips and Practical advice from our panellists

Hosted by

  • Team member
    JS T
    John Speakman CEO @ Games Forum Ltd

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