About this event
Navigating Blind: Creative Optimization post IDFA
Wednesday April 21stth 2021 - 9am PST
For 11am GMT please click here
For 9am EST please click here
Our panellists are:
- Moderator: John Speakman, Gamesforum
- Esther Shatz, VP Product Marketing & Consultancy, StoreMaven
- Will Hughes, VP of Creative, Tilting Point
Join John, Esther and Will as they discuss:
- Post ios14.5 effect on campaign granularity and players
- The new Emphasis on the ad creatives and a world without data.
- How do we know what works when you’re not able to A/B test creatives through Facebook?
- Creative Optimisation without A/B testing
- Down the Funnel Optimisation – Converting in the AppStore with a lower intent audience
