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Personalizing In-game advertising. Why it’s all about the player - On Demand

About this event

Personalizing In-game advertising. Why it’s all about the player

Original Airdate Wednesday March 23rd 2021

Moderator: John Speakman

Our guests this week are:

  • Kristan Rivers, CEO, AdInMo
  • Mia Soderlund, Advertising Partnerships, Miniclip
  • Chandresh B, Head of Platform Partnerships, InMobi

In-game advertising is great for player immersion: gameplay is never interrupted. But to create the best in-game brand experience, the ads also need to be relevant. This session takes a deep-dive into how leveraging first-party datasets and personalizing ad targeting creates a better monetization for publishers and greater effectiveness for advertisers. Covering player data privacy, mobile addressability and hybrid monetization the session is a deep-dive into what’s required to personalize your in-game advertising strategy.




Hosted by

  • Team member
    JS T
    John Speakman CEO @ Games Forum Ltd

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