About this event
Personalizing In-game advertising. Why it’s all about the player
Original Airdate Wednesday March 23rd 2021
Moderator: John Speakman
Our guests this week are:
- Kristan Rivers, CEO, AdInMo
- Mia Soderlund, Advertising Partnerships, Miniclip
- Chandresh B, Head of Platform Partnerships, InMobi
In-game advertising is great for player immersion: gameplay is never interrupted. But to create the best in-game brand experience, the ads also need to be relevant. This session takes a deep-dive into how leveraging first-party datasets and personalizing ad targeting creates a better monetization for publishers and greater effectiveness for advertisers. Covering player data privacy, mobile addressability and hybrid monetization the session is a deep-dive into what’s required to personalize your in-game advertising strategy.
