About this event
The Growth Model: Joined up thinking for the new age of games
Original Airdate Wednesday August 11th 2021
Moderator: John Speakman, CEO, Gamesforum
Our guests this week are:
- Daniel Heldholm, VP of Growth, Big Fish Games
- Alexis Rosa, Chief Marketing Officer, Advenworks
- Itai Cohen, VP of Marketing and Corporate Strategy, Fyber
In this week's episode of Gamesforum Online John is joined by experts from Fyber, Big Fish Games and Advenworks to discuss how they think about the growth model in mobile game and how they approach growth strategy
They'll be discussing:
- How UA and Monetisation teams work together both looking at ad monetisation and IAP
- How growth and product managers handle competing instincts to manager a unified approach
- Growth strategy in complex game economies vs Hypercasual
- Having a unified approach to data across teams
- Structuring a growth team in your company
