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Gamesforum invites you to their event

The Trinity of Mobile Game Monetisation: IAA, IAP and Subscription

About this event

The Trinity of Mobile Game Monetisation: IAA, IAP and Subscription

Wednesday February 17th 2020 - 11am GMT

For 9am EST please click here

For 9am PST please click here


Our panellists are:

  • Moderator: John Speakman, CEO, Gamesforum
  • Teis Mikkelsen, CEO, Multiscription

In this special episode of the Gamesforum Online Weekly Webinar, John interviews Teis Mikkelsen, CEO of Danish company Multiscription.

Subscription is a misunderstood aspect of mobile game monetisation, with the term capturing everything from Battle passes to ‘the Netflix for games.’ In this interview Teis gives his perspective on what a value-add subscription model looks like for both publisher and player.

  • How should we think about the relationship between monetisation models and players.
  • What are the key features of a subscription based relationship?
  • Why do People misunderstand the subscription model in games?
  • Do you think there’s a perception that subscription is a replacement for IAP/ IAA?
  • Putting aside the monetisation aspect of subscription, how should publishers think about the marketing potential of subscription?
  • What are common misconceptions you hear from Publishers about implementing a subscription model from publishers?

Hosted by

  • Team member
    JS T
    John Speakman CEO @ Games Forum Ltd

Gamesforum

The Gamesforum Online Weekly Webinar