Building Bridges: How to Convert Website Traffic into Dedicated Donors

Your nonprofit’s website is more than just a digital parking lot—it's a gateway to lasting relationships with your supporters. But how do you bring more people in? And how do you turn casual visitors into committed donors?

In this webinar, we’ll dive into effective strategies for converting website traffic into meaningful contributions. Discover how to engage new supporters via the Google Ad Grant, nurture them through email campaigns, and ultimately build a loyal donor base that champions your cause. Don't miss it!

📆 Register now!

Note: By registering for this webinar, you consent to receive communications from Getting Attention and the cohost using the contact information you provide

In this webinar:

💡 Jessica will share how to build your audience using the Google Ad Grant, how to select keywords to bring in the right users, and how to improve your landing pages to find engaged audiences.

🌉 Erin will dive into how to nurture your email list to get that first donation, and how you should be tailoring your donor communications to take advantage of every connection.

📣 About the Presenters📣

Jessica King | Business Lead at Getting Attention

Connect on LinkedIn

Jessica is the business lead at Getting Attention, where she helps nonprofits get the Google Ad Grant and manage it effectively to get the most from it. With more than five years of marketing experience under her belt across social media, search engine optimization, and paid advertising, Jessica has seen a little of everything when it comes to nonprofit marketing.

Prior to her work at Getting Attention, Jessica worked at nonprofits and in higher ed, where she focused on communication and digital marketing. She is passionate about demystifying technology for nonprofits in our increasingly online world. Jessica holds a master's degree in communication from Virginia Tech. In her free time, you can find her reading, cooking a new recipe, or hanging out with her cats, Benny and Olive.

Erin Straza | CEO + Chief Donor Engagement Strategist at Erin Straza

Connect on LinkedIn

A sought-after Chief Donor Engagement Strategist, Erin assists nonprofit clients in making their missions irresistible to donors. Her approach to core messaging and relationship building produces the stability necessary for organizational growth. For more than two decades now, Erin has consulted with nonprofit clients from across the country that serve constituencies around the world.

Erin attended Illinois State University where she earned undergraduate degrees (marketing and business administration) and completed graduate work (consumer behavior and communications). After a few years in corporate marketing, she accepted a full-time teaching position with Illinois Wesleyan University. She is a published author, conference speaker, former podcast host, and avid reader.