From Ad Grant Clicks to Meaningful Donor Engagement

Many nonprofits use the $10,000 Google Ad Grant to bring new visitors to their site, but the click is only the starting point. Once someone lands on your page, signs up, downloads a resource, or shows interest, your follow-up matters.

We’ll be joined by Erin Straza, CEO and Chief Donor Engagement Strategist at Erin Straza Nonprofit Consulting, to talk about how to engage new visitors, keep your mission top of mind, and create a clearer path from first click to deeper engagement.

Bring your questions. We’d love to make this conversation practical for your nonprofit.

What we'll discuss:

💡 How to turn Ad Grant clicks into warmer potential supporters

💡 How to nurture interest before making the ask

💡 How to make your mission message clearer, more memorable, and easier to act on

💡 How to keep new visitors engaged after the first click

💡 How to spot the gaps between early interest and deeper donor connection

💡 How to make the first ask feel natural, timely, and built on trust

📆 Free to join. Spots are limited—save yours now. Recording included.

Note: By registering for this webinar, you consent to receive communications from the presenters using the contact information you provide.

📢 About the speaker 📢

Erin Straza | CEO + Chief Donor Engagement Strategist at Erin Straza Nonprofit Consulting

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Erin Straza’s agency attracts clients from across the country, serving people worldwide. As a Chief Donor Engagement Strategist, Erin specializes in equipping nonprofit teams in engagement and messaging strategies that make their mission irresistible to donors.

Clients turn to Erin for strategic messaging, seasonal and capital campaign development, donor journey planning, and communications planning. As a result, nonprofits enjoy budgetary growth and greater missional impact.