How to build stronger customer relations with geo-segmentation

During this webinar, Carl Bassi (Geodata Specialist at GIM), Peter Trap (Managing Director Belgium at The Data Agency) and Wouter Smit (Data Scientist at EDM) will present you

• The possibilities of geo-segmentation.

• What new geo-segmentation data exist and how you can use it.

• The emergence of the new segmentation model GeoType and how, thanks to information about living environment, lifestage and income of all Belgian households, you can gain even more insight into your customers.

• How to geo-segment your customer database, map target groups and achieve a stronger customer relationship based on a real life example.