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Where People Turn When Something Goes Wrong: Trust, Responsibility, and the New Front Line (Inside GASA's 2026 State of Scams in the USA Report)

About this event

Where People Turn When Something Goes Wrong: Trust, Responsibility, and the New Front Line

Inside GASA's 2026 State of Scams in the USA Report

When Americans get scammed, most don't start with the police. According to GASA's 2026 State of Scams in the USA report, produced in partnership with Iris OnWatch, only 40% of victims who lost money reported it to authorities. Far more (58%) turned to commercial organizations, most often their own bank or payment provider. The brands people already rely on every day have become the first place they go when something goes wrong.

That shift matters more than ever. Scam exposure has climbed to 82% of American adults, who face an average of 347 scam attempts per person each year. Scams are also getting harder to recognize: two in three victims now find out they've been scammed only when someone else tells them, up from 45% last year. And the cost reaches well beyond the estimated $37.3 billion Americans lost. Nearly six in ten victims say the experience affected their wellbeing, and one in five saw reduced access to credit.

In this 30-minute session, speakers will walk through the report's key findings and what they reveal about where consumer trust sits today. They'll also discuss the opportunity for banks, platforms, telecom providers, and security specialists to support people at the moment they need it most.

What we'll cover:

  • The full cost of falling victim to a scam, both financial and emotional, based on survey data from more than 3,100 American adults
  • Where victims actually turn for help, and how they rate the support they receive
  • Why scams are becoming harder to spot, and why that is leading people toward institutions they already trust
  • How trust in scam protection is distributed across banks, platforms, providers, and security specialists
  • How the US compares globally, drawing on insights from the September GASA Summit
  • Practical ways organizations can meet people where they already are, from built-in protection tools to empathetic recovery support

Who should attend: Fraud, risk, and AML professionals; product leaders & strategists; customer experience and trust & safety teams; consumer protection advocates; and anyone working to support scam victims.

Hosted by

  • Team member
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    Nils Mueller Director, North America Chapter @ Global Anti-Scam Alliance (GASA)

    As Director of the North America Chapter of the Global Anti-Scam Alliance (GASA), Nils Mueller coordinates a cross-industry and cross-sectoral response to the online scamming epidemic targeting millions of people in North America and around the world. The GASA coalition brings together private sector, public sector, and civil society leaders to devise and deploy solutions to protect consumers and fight online scams and fraud. Prior to joining GASA, he served more than 20 years as a Foreign Service Officer with USAID, working across Africa and most recently Southeast Asia, where he led efforts to counter the scamming industry run by transnational organized crime groups.

  • External speaker
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    Eugenia Blackstone Chief Marketing Officer @ Iris OnWatch

    Eugenia Blackstone is the Chief Marketing Officer for Iris OnWatch. She has been responsible for developing comprehensive marketing strategies for multiple Iris solutions for over a decade, starting as a marketing manager for the business before serving as a Director of Marketing and VP of Global Marketing ahead of her current tenure as CMO. Prior to her time at Iris, Eugenia worked in marketing for major industrial equipment brands, CNH Industrial and Caterpillar. Eugenia received her Bachelor of Science in Marketing from North Carolina Agricultural and Technical State University. She currently serves on the board of directors for NVMS Conflict Resolution Center. Eugenia was named one of Forbes 50 Most Entrepreneurial CMOs in 2024 and listed as one of Pavilion’s Top 50 CMOs to Watch in 2024.

  • External speaker
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    Helen Simonett Vice President, Property Line Leader – Personal Lines @ Nationwide

    Helen Simonett is an experienced personal lines property insurance leader with deep expertise in product pricing, underwriting, and portfolio profitability. In her current role, she has profit and loss responsibility for Nationwide’s personal lines property portfolio and leads teams focused on product development and underwriting strategy. Before joining Nationwide, Helen held several leadership roles at Travelers in state management and actuarial. She is a Fellow of the Casualty Actuarial Society and graduated summa cum laude from the University of Minnesota with a bachelor’s degree in actuarial science and mathematics.

  • External speaker
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    Travis Mosely Head of First Party Fraud and Scam Prevention @ Capital One

Global Anti-Scam Alliance

It takes a network to beat a network.

The Global Anti-Scam Alliance (GASA) is a non-profit dedicated to protecting consumers from online scams. We unite governments, industry, and experts to share insights, strengthen collaboration, and advance effective anti-scam solutions worldwide. Learn more at gasa.org.