About this event
Personalization Starts With Data Collecting
All best-in-class personalization experiences are driven by artificial intelligence and machine learning, tracking on-site customer data points in real time to deliver a unique experience to each site visitor.
Personalized customer experience has always been a path to convert shoppers. Shoppers are likely to come back to a business that knows your orders and recommends the right solutions.
So how can an online business provide a customized shopping experience for its customers?
Replicating The In-Store Experience, Online
With the infrastructure in place to efficiently and accurately collect data in real-time, the next step is formulating a personalization strategy around your customers and online shoppers.
DTC eCommerce brands should take full advantage of their customer data as well as apps in the marketplace to personalize the shopping experience. For instance, customer’s previous search histories, product purchase patterns, and shipping data can be used to create:
(1) Personalized product recommendations while the customer is shopping online
(2) Re-targeted campaigns on segmented customers 🎯
(3) Personalized promotions and rewards 🎁
Join us on how leading DTC brands are personalizing their customer journey to achieve a stronger buying experience of their online stores to increase conversion, retention, and lifetime value.
🎵 Join LIVE and be entered for a chance to win Airpod Pros 🎶
Hosted by
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Guest speaker
Martina Cronin Partnerships Manager @ Octaine AIG
Martina Cronin leads Octane AI’s partnerships team working closely with partners, educating their teams and helping their clients generate more revenue with personalization. Martina has worked in partnerships + sales for over ten years, at Absolute Software, Loop Returns and WeWork.
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Guest speaker
Natasha Franzen COO @ HEROG
Natasha Franzen has over 15 years of experience in e-commerce, operations and online marketing, with a focus on the intersection between physical retail and digital. Before joining HERO®, Natasha spent four years running the ecommerce business for Links of London and Folli Follie in North America.
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Guest speaker
Aj Chan COO @ TextlineG
AJ is the COO at Textline and is responsible for the company's growth and operation functions. Prior, he was the Founder/CEO of two start-ups and brings his entrepreneurial background to help companies build the best customer experiences.
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Guest speaker
Katie McKeever Product Marketing Manager, Loyalty & Referrals @ YotpoG
Katie leads all product marketing activities for Yotpo's Loyalty and Referrals solution. She spent 3.5 years as an Enterprise Customer Success Manager at Yotpo, working with leading brands like Steve Madden, and Rebecca Minkoff to consistently deliver ROI.
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Guest speaker
Leslie Wong Partner Marketing Manager @ KlaviyoG
Leslie Wong leads Klaviyo’s integration and platform partnership marketing initiatives, ensuring customers have the best-integrated tech stack experience. Leslie is also the founder of Burgundy Fox, an online retail brand that sells women's intimate apparel and accessories.
Gorgias
#1 Helpdesk for EcommerceGorgias is a leading helpdesk where businesses can manage all their customer communication channels in one platform (email, social media, SMS) and automate up to 20% of commonly asked questions for increased productivity.
