2023 Consumer Trends: Trailblazing Trends for the Year Ahead

With the seemingly endless progression and speed of consumer interests and spending habits these days, it can be challenging to keep up - let alone predict what’s next.

Staying on the frontline of critical shifts in audience behavior in 2023 to create winning campaigns will require agility, and more importantly, fresh data and insights!

Join GreenBook and Dan Enson, Senior Director of Research Services at Toluna, for an in-depth look at groundbreaking research from Toluna’s new study on the most up-to-date consumer trends and behavioral predictions (currently in-market). We’ll explore newly surfaced insights that you won’t find anywhere else about consumers’ emerging priorities, values, purchasing habits, and confidence levels - enabling you to get a head start on optimizing your strategic plans for 2023

3 Key Takeaways:

• Explore the latest consumer confidence levels to uncover how audiences will readjust their behaviors in light of current economic circumstances.

• Discover valuable tips and strategies to adapt product/services, pricing strategies, and messaging to align with significant changes in purchase behavior. 

• Learn how to keep a stronger pulse on rapid shifts in consumer behavior in real time.