Greenbook invites you to their event
About this event
In 2024, businesses will be challenged to rethink traditional metrics and embrace modern methods to stay ahead of the competition. The traditional brand awareness metrics that have been around since the 1950s are no longer enough; brands need innovative tools and templates to help them gain market share.
To secure your brand’s future in an increasingly competitive landscape, mastering better brand health-tracking methods is imperative for brand growth.
Join Greenbook and quantilope for a webinar on Thursday, January 11, 2024 at 1 pm ET to explore the new principles around category entry points and mental availability that brands should really be tracking to measure their success; principles developed by Professor Jenni Romaniuk and the Ehrenberg Bass Institute.
Senior Solutions Consultant, Madita Brandhorst, will discuss how brands can grow by increasing the number of buying situations they become top of mind for, and the metrics your teams should track over time to stay competitive. You won’t want to miss this informative session!
What You’ll Learn:
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Madita is a Senior Solutions Consultant at quantilope based out of Hamburg. Combining in-depth technical platform knowledge and 8 years of classic market research experience, she supports organizations across the globe with transforming their insights processes through the power of automation. Holding a Master’s degree in psychology she loves to study human behaviour and leverages her storytelling-skills to translate data into insights and insights into actions.
Greenbook is a global leader in providing events, publications, and digital resources for market research, marketing, and business professionals.
