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About this event
With budgets tightening across the board, insights teams are under pressure to deliver more. The real opportunity, however, isn’t just doing more; it’s doing things differently — starting with a shift from task execution to a more strategic role within the business.
Join Greenbook and quantilope to learn how to make that transition and modernize your research operations. From integrated tools that streamline execution and free up time for deeper analysis, to bringing advanced analytics in-house, we’ll explore how teams are using platforms like quantilope to scale their capabilities and reposition themselves from reactive support to proactive consultancy.
If you're facing shrinking budgets, tighter timelines, or rising expectations, this session offers a practical roadmap to successfully navigate the challenge. You’ll leave with clear strategies to evolve how your team works, uncover new value, and play a more strategic role in driving business decisions.
What You’ll Learn:
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Greg uses his decade of Market Research experience and MBA to help companies move from business challenge to actionable results through quantilope's platform and strategic support. As part of quantilope’s Customer Solutions team, he designs both deep platform trainings and strategic research sessions to ensure clients of all sizes can get meaningful value out of their quantilope relationship.
Kathy is a Senior Client Development Manager at quantilope, where she manages accounts across multiple industries including CPG, financial, pet, and real estate helping clients achieve their research goals with fast and actionable insights and strategic research guidance. She is a big advocate for client empowerment and enables clients to leverage the quantilope platform to the fullest extent by providing tools that clients use to truly own their own research from end to end. Prior to joining quantilope, Kathy worked at Ipsos for over 2 years focusing on corporate reputation research & public opinion polling. Kathy has a MA degree in Applied Quantitative Research from NYU, a MA degree in Sociology from the New School for Social Research, and a BA degree in Psychology & Sociology from Rutgers University.
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