About this event
Deep into the experience economy, enterprise leaders face critical pressure to choose from over 44,000 providers in order to source the right insights that will enable them to delight their customers and lead their organizations forward. In fact, in attempts to uncover accurate competitive positioning, product-market fit, and customer feedback insights, enterprises spend $73 billion a year on market research.
But, the truth is, sourcing quality insights is no easy feat. The missing link for many companies — finding the right strategic research partner and co-creating a strategic research approach that’s custom-built for complex, evolving needs.
Join Leon Mishkis, COO at NewtonX, Tracy Wang, Senior Research Program Manager, and Zoe Dowling, Principal Researcher at Microsoft, to discover key insights about how they’ve successfully developed flexible research roadmaps through trust and knowledge exchange, empowered by true strategic partnership.
3 Essential Keys To Building Your Insights Strategy:
- Building Strategic Partnerships: Gain valuable perspective from both research partners and brands that will empower you to develop powerful strategic partnerships for better business results
- Developing A Research Roadmap: Discover the essential steps to co-create a flexible plan, gain high-quality insights, and make data-driven business decisions with the utmost confidence
- Sourcing Your Niche Insights: Define niche audiences and feasibilities for evolving business challenges
Hosted by
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Guest speaker
Tracy Wang Senior Research Program Manager @ MicrosoftG
Tracy is a Senior Research Program Manager with the Azure Customer Satisfaction Research Program in Azure Engineering. With a Ph.D. in Cognitive Neuroscience, she brings to Microsoft 15 years of research experience in human memory and attention.
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Guest speaker
Leon Mishkis COO @ NewtonXG
Leon Mishkis is the Chief Operating Officer at NewtonX. Prior to NewtonX, he was an Engagement Manager at McKinsey & Company, leading projects for B2B technology companies in Europe and North America, and he co-founded the HR tech platform Elivade.
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Guest speaker
Zoe Dowling Principal Researcher @ MicrosoftG
A passionate advocate of Customer Experience, Zoe is the Principal Researcher on the Azure Customer Satisfaction program. Previously a senior leader at FocusVision and Kantar, Zoe holds a Ph.D. in Sociology from the University of Surrey, England.
Greenbook
The Future of InsightsGreenbook is a global leader in providing events, publications, and digital resources for market research, marketing, and business professionals.
