Greenbook invites you to their event
About this event
Cleaning your data is no longer enough.
Fraudulent data is becoming increasingly sophisticated and harder to detect. This emerging challenge is reshaping our understanding of data integrity and its impact on market research outcomes.
Join Greenbook and Rep Data on Thursday, February 15th at 1 pm ET to gain critical insight into navigating the complexities of modern survey fraud, and learn how to ensure the reliability of your research with comprehensive fraud detection tools.
During the event, you’ll explore eye-opening statistics from Rep Data and Research Defender that showcase the profound impact undetected fraud can have on your research studies and you’ll walk away with a roadmap of tools and techniques to ensure high-quality research insights in 2024 and beyond.
Learn How To:
Register now to redefine how you will approach data integrity in your upcoming research studies.
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Steven Snell, PhD, is head of research at Rep Data, where he advises clients on how to build survey programs in brand, product, employee, customer and marketing research. He previously led research consultancies at Goldman Sachs, Qualtrics and Duke University, advising hundreds of academic, nonprofit and government clients. He holds a PhD in politics from Princeton University and attained further training as a postdoctoral fellow at the Initiative on Survey Methodology at Duke University. Steve is a member of the American Association for Public Opinion Research (Pacific chapter) as well as the Market Research Council, where he serves on the executive committee.
Greenbook is a global leader in providing events, publications, and digital resources for market research, marketing, and business professionals.
