About this event
Are AI-generated insights enhancing your reports or compromising their accuracy? Many professionals are asking this question as AI becomes a staple in market research — and as AI continues to evolve, it’s essential to address the ethical concerns it brings.
Join Greenbook and Civicom to explore the four main ethical issues in AI-generated reports: data privacy and security, the risk of replacing human analysis, distinguishing between training data and proprietary content, and the phenomenon of AI hallucinations.
These issues have significant implications for your business, and understanding them is critical for using AI effectively and responsibly.
What to expect:
Register now to join us for an insightful discussion that will help you to bridge the gap between cutting-edge tech and ethical responsibility, and reshape the way you approach AI in report writing.
Hosted by
Annie McDannald is the Global Vice-President of Civicom Marketing Research Services, a global ResTech leader. She has extensive experience providing consultation and support to a wide range of insight professionals, ranging from independent researchers to the largest Gold Top 50 agencies. Annie leads the team in delivering Civicom solutions to clients, providing marketing research services for online and in-person methodologies, including In-Depth Interviews, Focus Groups, Online Communities, and Mobile Research. With over a decade of specialized industry experience, she exhibits innovation, a growth mindset, and a daily commitment to the Civicom motto, “Your Project Success Is Our Number One Priority.”
Greenbook is a global leader in providing events, publications, and digital resources for market research, marketing, and business professionals.