Exclusive Invite-Only Webinar: How to Deliver Confident Business Decisions When You’re Not a Market Researcher

Welcome! If you are seeing this page it’s because you have been uniquely selected as one of the top enterprise insights professionals who are influencing the future of market research.

You’re invited to register for an exclusive fireside chat featuring live Q&A with industry experts Lenny Murphy, Executive Editor and Chief of GreenBook GRIT, and Patiwat Panurach, VP Strategic Insights and Analytics at NewtonX.

Why attend: Insights have never been more important. The modern insights leader sits within 12 different functions across the organization and has different priorities from traditional market research roles. 

When you need to rely on data to inform business decisions across the organization, finding the right audience that knows the specific nuances of your business is crucial. However, despite having more tools available than ever at your fingertips, locating them can feel like searching for a needle in a haystack.

Relying on convenient data, gut instinct, Googling or simply poor execution can be the difference between hitting your goals and re-forecasting in Q3. 

Key takeaways:

• How and when to leverage the multitude of research tools and technology available, and what to do with generative AI.
• Understanding that your role is not only market research, how you can drive the end result you need.
• Marketing, Sales, Product and UXD: Learn from your peers on how to answer common business research objectives such as “How do I improve my product?” and ”What do my customers want?” 

This session is by invite-only. Sign up today and secure your spot for this exclusive webinar and start telling a story with your data – instead of a story about your data.