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About this event
Across the market research industry, 15% to 30% of responses are estimated to be fraudulent. This growing problem is costing the industry hundreds of millions of dollars and putting the reliability of research at risk. For teams responsible for data quality, it’s critical to take a closer look at how participants are sourced, screened, and verified.
In this free Greenbook webinar, Rare Patient Voice President Wes Michael will share practical methods RPV has developed over the last 13 years to reduce fraud in both qualitative and quantitative research. From participant vetting to compensation strategies, you’ll hear what has worked, what’s been refined over time, and what processes help ensure higher-quality responses. The discussion will focus on real-world applications, not just high-level concepts.
Whether you manage your own panel or work with external sample providers, you’ll come away with concrete actions you can apply immediately. You’ll also gain a clearer understanding of what to look for in a research partner and how to ask the right questions to safeguard your work.
What You’ll Learn
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Wes Michael founded Rare Patient Voice in 2013 to give patients and family caregivers the opportunity to share their opinions by participating in research studies. Since then, Rare Patient Voice has recruited for thousands of studies and rewarded participants with over $15 million. Many have been recruited in person at patient events or through partnerships with advocacy and support groups. The panel now spans 1,500+ rare and non-rare diseases and conditions and has expanded beyond the U.S. to Canada, the U.K., France, Germany, Italy, Spain, Australia, and New Zealand. Before launching Rare Patient Voice, Wes worked at Kantar Health and previously served as a brand and market research manager at McCormick and General Mills. He holds a BA from the University of Pennsylvania (with a year at Edinburgh University) and an MBA from the University of Chicago.
Greenbook is a global leader in providing events, publications, and digital resources for market research, marketing, and business professionals.
