Gen Z & Parenthood: The Next Frontier of Consumer Behavior

It might seem crazy to believe but the older part of Gen Z are becoming household providers — and in just a few years’ time they’ll make up the majority of first-time parents.

Now that we’ve all been reality-checked, it’s time to get back to the strategic drawing board. As Gen Z’ers become the most important buyer for all brands, businesses simply can’t afford to undervalue or underestimate the impact of this evolving generation on their bottom line.

Join GreenBook, Nadia Masri, Founder & CEO at Perksy, and Kasi Bruno, Partner & Co-Founder of Culture Bureau, for a compelling discussion about the findings from Culture Bureau’s first phase research study with data powered by Perksy — where you’ll take a deep dive into values of Gen Z consumers as parents, their critical differences from millennial parents, and the most salient trends that have surfaced about their buying behavior. You’ll also explore key hardships, motivators, personal sentiments, and standout brand experiences that’ll be important for your teams to understand in order to take your Gen Z marketing strategies to the next level.

3 Things You’ll Learn:

• Explore fresh insights about Gen Z buying behavior and sentiments as they transition into a new phase of generational power
• Discover the Gen Z value ranking model and learn how you can apply this to your brand
• Uncover critical marketing and brand strategies to ensure your business attracts and retains Gen Z consumers