About this event
Truly standing out from the crowd takes guts. In a world where 68% of consumers expect brands to show empathy and 66% expect companies to understand their unique needs and expectations, being authentically people-centric is no longer an option — it’s an imperative.
Join this eye-opening discussion with Jess Gaedeke, Chief Revenue Officer at GutCheck, to discover how to gain a truly authentic understanding of consumer emotions and decisions through Agile Human Experience Intelligence™ (HXI).
Listen in as a panel of client-side brand research and insights experts, including Jessica Hemenetz, Line of Business Insights Director at Discover, Hetty Fore, Research Director at Microsoft, and Kristen Griffith, Associate Director at The Clorox Company, share how Agile HXI has helped their brands reach new depths of genuine human understanding
Plus, learn how to uncover the emotion-driven unmet (or under-met) needs of your audience, gain more authentic and organic insights, and create your own “they get me” experiences in 2022 and beyond.
3 Major Takeaways:
- Case Studies: Discover what Agile HXI is and how it has impacted some of the world’s most innovative brands
- Consumer Insights: How to connect with your audience’s emotions, needs, personalities, and context to better understand their decision-making processes
- Research Methods: Explore the combination of technology and human expertise it takes to uncover outcomes that will help your brand take decisive action
Hosted by
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Guest speaker
Kristen Griffith Associate Director @ The Clorox CompanyG
Prior to joining Clorox to lead its Consumer Insights COE, Kristen spent over 12 years working on supplier-side market research across a broad range of content areas including UX, packaging and retail, shopper insights, brand equity, and positioning; as well as across a variety of industries including technology, CPG, home goods, and non-profits.
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Guest speaker
Jessica Hemenetz Line of Business Insights Director @ Discover Financial ServicesG
Jessica leads product insights at Discover Financial Services, covering competitive and consumer insights across the suite of credit, lending and deposit products, as well as overall consumer segmentation for the brand. She has 10 years of experience in consumer insights and has been with Discover since 2010.
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Guest speaker
Jessica Gaedeke Chief Revenue Officer @ GutCheckG
Jess' 15+ years in the research industry includes leadership roles at Nielsen, Designalytics, and InsightsNow. At GutCheck, she leads the high-growth, "refreshingly human" revenue team to deliver Agile HXI to the world's most innovative brands.
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Guest speaker
Hetty Fore Research Director, Cloud, Data, AI, Biz Apps, & Lifecycle Programs @ MicrosoftG
Hetty is a data evangelist and a methodological agnostic, who strives to generate excitement in applying multiple forms of data to informed decision-making. Since 2016, Hetty has been the Research Director, CMR at Microsoft.
Greenbook
The Future of InsightsGreenbook is a global leader in providing events, publications, and digital resources for market research, marketing, and business professionals.
