Greenbook invites you to their event

How to Adopt the 5-stage product Research Framework Fueling the Fortune 500

About this event

You know the feeling — some days B2B research is all about nerding out and taking deep dives into insights, whereas others are like trying to solve a Rubix Cube behind your back. While research has its challenges, one of our biggest continues to be the fight against unreliable sample quality, especially now that 55% of brand leaders have begun applying even more pressure on insights pros to drive results.

Luckily, we’ve uncovered a few tried and true strategies that product marketers and UX researchers at major product-led brands like Tableau and Pinterest are leveraging to achieve high-quality data, build the best products, and secure notable ROI. No code-cracking needed!

Join GreenBook and Leon Mishkis, COO of NewtonX, to learn how to implement the 5 stages of the product research framework to uncover valuable product insights, achieve stakeholder buy-in, and drive high-performing projects. Throughout the discussion, we’ll also unpack key questions that top product leaders at Tableau and Pinterest ask at each stage of the development cycle and reveal novel methods to address those inquiries and build successful Go-To-Market (GTM) toolkits with results-driven research.

What You’ll Learn:

  • How to utilize the 5 stages of the Product Research Lifecycle for UX, design, and marketing success
  • Tips to implement new research approaches (like customer recruiting) and hybrid methods (like quant-qual-quant) for deep insights at scale
  • How to drive high-performing projects in partnership with your B2B research provider

Hosted by

  • Guest speaker
    G
    Sascha Eder CEO @ NewtonX

    Sascha co-founded NewtonX in 2017 with the vision of leveraging automation and AI to create the world's leading B2B research company. Prior to NewtonX, he was a management consultant at McKinsey & Company and the Boston Consulting Group.

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