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About this event
Time and accuracy are the currencies of success, yet sifting through unstructured data consumes precious time that insights professionals can't afford to lose. Fortunately, AI is revolutionizing this process — quickly and efficiently.
Join Greenbook and Aha Insight Technology for a free webinar on Thursday, June 13th at 1 PM ET, where we explore the powerful role of artificial intelligence (AI) in qualitative research through real-world applications.
In this practical how-to session, Ray Fischer, CEO of Aha and a ResTech pioneer, will guide you through using AI to achieve deeper sentiment analysis, improved data accuracy, and the extraction of more meaningful insights from unstructured data. You’ll discover how AI uncovers hidden patterns and learn how to connect previously unseen dots within asynchronous and live video data sets. Ray will also address critical concerns around AI ethics and strategies for building client trust in automated processes.
By the end of the webinar, you’ll have a solid understanding of how to harness AI to expedite data analysis and enhance the accuracy and depth of your insights, driving forward your market research projects with unprecedented efficiency.
Key Takeaways:
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Ray Fischer is a leader and innovator in the online research space. In his roles as a brand marketer and consumer insights strategist, Fischer has experienced the impact of technology on consumer and market research firsthand. Working with a team of market research and technology experts, Fischer led the development and launch of the aha ResTech platform in 2013, resulting in a comprehensive suite of dynamic respondent methods and activities that deliver deeper, strategic human insights.
Greenbook is a global leader in providing events, publications, and digital resources for market research, marketing, and business professionals.
