About this event
High-quality user experience plays a critical role in driving engagement and achieving customer loyalty for any business. Yet, a recurring challenge that many insight pros face is convincing leadership teams and key stakeholders to invest time and effort into new UX models before seeing proof of return.
To overcome this challenge, you’ll need to position ‘undervalued’ UX and CX functions as untapped revenue generators among the decision-makers.
Join GreenBook and John Crouch, VP of Sales at Entropik Tech, for a can't-miss session on Thursday, February 2nd at 1 pm ET where you’ll discover helpful qualitative and quantitative research models that will guide you toward making data-driven decisions faster, optimizing costs, increasing the value of UX/CX within your company, and unlocking the true ROI in your research.
What You’ll Learn:
- How to leverage new UX and CX research models to make data-backed decisions
- How to make business decisions faster, with more accuracy.
- How to achieve buy-in from key stakeholders
Hosted by
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Guest speaker
John Crouch VP Sales @ Entropik TechG
John has decades of experience leading SaaS sales organizations, with a particular emphasis on applying AI and machine learning to improve CX and UX. He holds a B.S. in Industrial and Operations Engineering from the University of Michigan.
Greenbook
The Future of InsightsGreenbook is a global leader in providing events, publications, and digital resources for market research, marketing, and business professionals.
