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How to Engage Your Gen Z Consumers in Online Communities

About this event

Generation Z, or “Gen Z” for short, accounts for over 40% of the global market and is widely known for commanding more personalized attention from brands. So it should come as no surprise that this group has become a driving force for marketing teams to completely reconstruct their strategies to successfully engage them.

In other words, if you’re not boosting your strategy to include content in the format that they prefer, or on the channels they frequent, or by the messaging that resonates with them, then you’re likely missing them entirely.

Join Christie Moorman, Senior VP and Jennifer Torgersen, Senior Director of the Ipsos online communities team for an enlightening discussion about how to leverage online communities as a powerful tool for meaningful interaction and collaboration with your Gen Z consumers.

Throughout the webinar, we’ll explore how online communities help uncover the factors shaping the mindsets and purchase decisions of Gen Z, as well as their expectations around brand communications and media. We’ll also provide myth-busting analyses, powerful strategies, and engagement-driven research techniques.

3 Essential Tactics to Build Your Gen Z Audience:

  • Case Studies: Powerful real-world examples of leveraging online communities for richer, more authentic insights
  • Engagement Tactics: Techniques that will help you reach, resonate, and connect with Gen Z audiences
  • Research Techniques: How to develop frameworks that drive deeper consumer understanding

For any additional questions or more information please feel free to reach out!

Hosted by

  • Guest speaker
    Christie Moorman Senior Vice President, Online Communities @ Ipsos

    Christie has been in the market research space for 20 years and a leader on the Ipsos Online Communities team for over a decade. She has a passion for leveraging the tenets of social media to bring consumers to life and to transform the research process into an immersive, consumer-led experience. She leverages a background rooted in traditional research methodologies to bring rigor to the online communities practice and integrate proven frameworks and approaches to tell a more holistic story.

  • Guest speaker
    Jennifer Torgersen Senior Director, Online Communities @ Ipsos

    Jennifer Torgersen has over 15 years of market research experience covering both quantitative and qualitative methodologies. As a Senior Director of Online Communities at Ipsos, Jennifer has helped leading companies in the retail, food & beverage, financial services, technology, and CPG industries collaborate with their consumers and develop actionable insights through strategic, engagement-driven community research solutions.


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