About this event
As consumers continue placing higher expectations (and value) on personalized messaging and products, the need for high-quality, real-time, crowdsourced consumer data is not only urgent, but imperative for businesses' success in 2022.
In reality, collecting and leveraging your own crowdsourced data may be easier than you think, but there are a few key things to know to truly maximize its value.
Join insights and MRX community leaders, GreenBook and Premise, a global network delivering real-time insights, as we take a deep dive into how top CPG brands are using crowdsourced data to obtain immediate in-store and online insights to fuel sales growth, evaluate and improve business performance, assess product placement, and keep an eye on their competition.
During this rich discussion, Mohammed Ahmed, Solutions Consultant, and Alexandria Maruska, Global Business Development Leader at Premise, will demystify the process and benefits of crowdsourcing, and uncover how crowdsourced data and mobile phone discovery can lead you to powerful new opportunities to improve overall customer experience. You’ll also gain invaluable and actionable strategies for obtaining immediate insights that will give you a strong advantage over your competitors in 2022.
3 Tips To Master Crowdsourced Data & Drive Revenue Growth:
- Competitor Intelligence: Discover competitive intelligence across the 4 P’s (product, price, place, promotion) on a local and global scale
- Personalized Data Solutions: Learn how to obtain actionable statistically significant data that is customized to the specific needs of your company
- Verified Insights: Uncover how to fill in critical data gaps to inform your online and offline marketing and sales strategies
Hosted by
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Guest speaker
Alexandria Maruska Global Business Development @ PremiseG
Alexandria has over twenty years of experience in high tech working with national and international government agencies, higher education institutions, and commercial organizations. She has a degree in foreign languages and literature and speaks English, Spanish, and French. Her role at Premise is Global Business Development, where she is responsible for building new business and managing high-profile accounts in a myriad of verticals in 128 countries. She is also the Vice-Chair for A Boy and His Dream Foundation.
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Guest speaker
Mohammad Ahmed Solutions Consultant @ PremiseG
As a Solutions Consultant, Mohammad acts as a technical advisor and subject matter expert on the Premise platform. Working across all industry verticals within Premise, Mohammad’s role is to engage and articulate the product’s positioning to both technical and non-technical users. Prior to joining Premise, Mohammad worked in technology innovation providing data insights to commercial leaders from Financial Services to Automotive leaders and Global CPGs.
