How To Grow in an Uncertain Economy with Google, McDonald's & GutCheck

Consumers are experiencing a confluence of rapidly evolving economic and socioeconomic trends which are leading to changing attitudes and behaviors that brands need to understand and plan for to stay relevant and empathetic.

Join GreenBook and GutCheck on May 19th,  to learn how to apply a human-centric lens to traditional economic data and trends and produce valuable insights that are both timely and unquestionably useful in developing your consumer engagement strategies.

Listen in as Kevin Taylor, Global Head of Brand & Consumer Insights for Google, Kyle Papanikolas, Senior Director of Global Insights COE for McDonald’s, and Rob Wengel, CEO of GutCheck, discuss key findings from GutCheck’s new Agile Human Experience Intelligence™ research on how macro-economic trends are shaped by, and shape, real people.

This insightful discussion explores how people are experiencing current situations like rising inflation, post-pandemic living, and environmental concerns. Plus, they’ll reveal actionable tips to help your business gear up to meet people’s evolving needs, emotions, personalities, and situations as you begin to make important strategic decisions for 2023 planning.

3 Things You’ll Learn:

1. Brand New Consumer Research: Learn what consumers are feeling and saying about the impact of the shifting economy on their lives and behaviors
2. Innovative Approaches to Insights: How to improve the quality of your insights, using Agile Human Experience Intelligence to connect with customers on multiple dimensions
3. Actionable Strategies: Uncover how businesses may be impacted by new consumer behaviors, and discover powerful opportunities to pivot and thrive in new landscapes