About this event
Consumers are experiencing a confluence of rapidly evolving economic and socioeconomic trends which are leading to changing attitudes and behaviors that brands need to understand and plan for to stay relevant and empathetic.
Join GreenBook and GutCheck on May 19th, to learn how to apply a human-centric lens to traditional economic data and trends and produce valuable insights that are both timely and unquestionably useful in developing your consumer engagement strategies.
Listen in as Kevin Taylor, Global Head of Brand & Consumer Insights for Google, Kyle Papanikolas, Senior Director of Global Insights COE for McDonald’s, and Rob Wengel, CEO of GutCheck, discuss key findings from GutCheck’s new Agile Human Experience Intelligence™ research on how macro-economic trends are shaped by, and shape, real people.
This insightful discussion explores how people are experiencing current situations like rising inflation, post-pandemic living, and environmental concerns. Plus, they’ll reveal actionable tips to help your business gear up to meet people’s evolving needs, emotions, personalities, and situations as you begin to make important strategic decisions for 2023 planning.
3 Things You’ll Learn:
- Brand New Consumer Research: Learn what consumers are feeling and saying about the impact of the shifting economy on their lives and behaviors
- Innovative Approaches to Insights: How to improve the quality of your insights, using Agile Human Experience Intelligence to connect with customers on multiple dimensions
- Actionable Strategies: Uncover how businesses may be impacted by new consumer behaviors, and discover powerful opportunities to pivot and thrive in new landscapes
Hosted by
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Guest speaker
Kevin Taylor Global Head of Brand & Consumer Insights @ GoogleG
As the Global Head of Brand & Consumer Insights at Google, Kevin built and manages Google's central think + do tank of research professionals responsible for answering some of Google's most important questions. Prior to Google, he held marketing and research leadership roles at GfK, Microsoft, and Facebook.
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Guest speaker
Kyle Papanikolas Senior Director of Global Insights COE @ McDonald'sG
Kyle leads McDonald’s new Foresight & Exploration function, keeping a pulse on customer sentiment, strengthening the insights function, and developing a foresight capability that pushes the thinking of the company beyond the three-year horizon.
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Guest speaker
Rob Wengel CEO @ GutCheckG
Rob is a seasoned market research executive with 20+ years of industry experience. Prior to joining GutCheck, he served in executive leadership roles with Kantar, BASES, and Nielsen, specializing in insights, innovation, and analytics.
