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GreenBook invites you to their event

How To Make Your Insights Famous: 6 Strategies Learned from Hollywood

About this event

Revenue for Hollywood movies is up 250% since this time last year, despite massive changes in consumer spending habits and budgets. Why? Because showbiz has mastered the art of using communication to create excitement, inspire action, and provoke FOMO (fear of missing out).

While Insight and Intelligence teams continue to struggle to win engagement with critical stakeholders and achieve the desired impact from their work, the key to solving this long-standing challenge is clear-cut…

It’s time to take a page from Hollywood’s script and level up your communication tactics.

Join GreenBook and Lucy Davison, Founder & Managing Director of Keen as Mustard Marketing, to discover how your insights can achieve stardom and maximum impact using the new Keen as Mustard F.A.M.E. framework.

You’ll also explore the experiences of Coca-Cola, Nestle Purina, JPMC, and Bic to learn paramount communication strategies that will enable your team to embody the voice of the customer, showcase the glamour of your research, and ultimately elevate your cast of insight pros to become acclaimed partners and trusted strategic advisors in your organization.

3 Major Takeaways:

  1. Uncover important strategies you can leverage for integrated campaigns to better communicate your insights
  2. Learn how to shift your focus from doing the research to communicating compelling stories
  3. Discover fundamental and actionable tips for writing subject lines, headlines, and titles that grab the attention of key stakeholders

Hosted by

  • Guest speaker
    Lucy Davison Founder & Managing Director @ Keen as Mustard Marketing

    Lucy Davison is a strategy and communication expert with over 30 years’ experience. She founded Keen as Mustard Marketing to provide communications for clients in data, research, and insight.


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