Greenbook invites you to their event
About this event
Whether we’re aware of it or not, consumers develop subconscious associations with brands and products that play a major role in their purchasing decisions.
The good news is that insights technology innovations now empower professionals to easily tap into consumers' subconscious and understand what drives their buying decisions.
Join Greenbook and quantilope on Thursday, May 23rd at 1 pm ET to learn more about the the benefits of implicit research and how it can empower you better understand your buyers' behaviors and their subconscious associations with your brand.
You'll also learn the essentials of implicit association tests, discover ways to integrate them into your research and gain actionable tips to set up and run similar studies using the quantilope Consumer Intelligence Platform.
What You’ll Learn:
Hosted by
Beatrice Capestany is the Global Director of Solutions Consulting at quantilope with expertise in advanced quantitative research methodologies. Prior to joining quantilope, Beatrice earned a Ph.D. in Psychology & Neuroscience from Duke University studying human behavior with an emphasis on learning how and why people make the decisions they do. Beatrice now spends her time working with Insights Leaders at global brands helping them to enhance the quality and efficiency of their work through research technology while guiding them on the research solutions for their unique business needs.
Greenbook is a global leader in providing events, publications, and digital resources for market research, marketing, and business professionals.
