Greenbook invites you to their event
About this event
Leadership wants answers yesterday to questions like: “What product claims will make us stand out on the shelf?” or “What benefits are shoppers craving most right now?”
Commissioning a new study isn’t always feasible, and guessing isn’t an option. The fastest clues are already in front of you: thousands of product reviews written in the shopper’s own words.
Join Greenbook and Harmonya for a practical webinar that shows how AI-enriched review data can give insights teams an immediate read on category questions, validate early ideas, and shape smarter research briefs. We’ll demonstrate how Harmonya turns unstructured comments into structured, brand-ready intelligence — so you can move fast without sacrificing rigor.
If you need to answer urgent asks, de-risk big bets, or simply narrow the focus of your next study, this session is for you. Reserve your spot now and learn to let the shopper’s voice guide the next decision.
In this session, you’ll learn how to:
Hosted by
Kelsey Bryant is a Customer Success Manager at Harmonya, where she helps CPG teams turn complex shopper data into actionable strategies. Prior to Harmonya, Kelsey spent over five years at 84.51°, first partnering with Kroger Health on key initiatives like vaccination programs and benefit card strategy, and later supporting CPGs across the total store as an Insights Account Executive. She holds dual master’s degrees in Business and Health Services Administration from Xavier University, and lives in Powell, OH with her husband, two daughters, and their goldendoodle, Freddie Mercury.
Greenbook is a global leader in providing events, publications, and digital resources for market research, marketing, and business professionals.
