Greenbook invites you to their event
About this event
Participating in conferences can be one of the most expensive and time-consuming elements of your sales & marketing plan… so, you can't just show up and hope you’ll be successful. Success at events requires three steps: planning, on-site execution and smart follow-up.
In this fast-paced webinar, we’ll explore exhibiting, networking and speaking and what you need to do to successfully prepare for IIEX, how to increase engagement while at the event and how to maximize ROI afterward.
Have questions you'd like to be answered during the webinar? Submit them here!
Hosted by
Steve Henke is President of Harpeth Marketing, a firm he founded in 2012. Harpeth provides outsourced marketing services and sales training exclusively to the Market Research Industry. Before that, Steve was President of 20|20 Research for six years, tripling revenues during his time there. Steve is also a highly-regarded presenter in our industry, having spoken at events hosted by Greenbook, the Insights Association, Quirk’s, ESOMAR and QRCA. He is also the most prolific writer about sales & marketing in our industry, having authored more than 500 articles and a dozen eBooks. Of special note: before getting into the MR industry, Steve spent 6 years in the conference and trade show industry, helping to produce events across the U.S... from tabletop exhibits to one event with 2,000 exhibitors and 75,000 attendees.
Greenbook is a global leader in providing events, publications, and digital resources for market research, marketing, and business professionals.
