About this event
Insights communities are one of the most popular (and most effective) tools available to market researchers today. But with its tried and true value, it’s easy for companies to become complacent by relying on standard best practices and methodologies.
To truly take consumer insights to the next level and maximize the impact of this dynamic research technology, insights pros need to re-imagine their insight communities for mobile-first consumers.
Join GreenBook, Jennifer Reid, President & Chief Methodologist at Rival Technologies, and Eileen Campbell, Executive Chair & Co-Founder of Rival Group Inc., for a compelling discussion on launching and managing sophisticated and strategic mobile-first research programs for your insight communities.
You’ll also take a deep dive to discover how companies like Dell, REVOLT TV, and Land O’Lakes have fully embraced mobile-first strategies to run their communities — and uncover actionable tips to leverage a mix of traditional and next-gen recruitment sources to get the right people in your community faster than ever before.
3 Things You’ll Learn:
- How to increase the speed, agility, and richness of your insights by leveraging built-in mobile features
- How to deliver a best-in-class, conversational experience for your respondents
- How to leverage videos to improve your storytelling, captivate your colleagues, and inspire change in your organization
Hosted by
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Guest speaker
Eileen Campbell Executive Chair & Co-Founder @ Rival Group Inc.G
Eileen is the Executive Chair and Co-Founder of Rival Group Inc. Her illustrious career in marketing and insights includes stints as Global CEO of Kantar Millward Brown and as Chief Marketing Officer of IMAX.
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Guest speaker
Jennifer Reid President & Chief Methodologist @ Rival TechnologiesG
Jennifer is President and Chief Methodologist at Rival Technologies, where she’s leading the charge in the development of mobile-first, conversational research technologies. An innovator in the insight community space since 1998, Jen holds a degree in economics from the University of British Columbia. She sits on the board of the Angus Reid and St. Mark College, an affiliate of UBC.
Greenbook
The Future of InsightsGreenbook is a global leader in providing events, publications, and digital resources for market research, marketing, and business professionals.
