About this event
If you are a researcher, marketer, or content creator, you can’t afford to ignore the generative AI revolution. But proceed with caution – a misstep in generative AI adoption can have significant consequences.
Generative AI has the potential to transform the market research and insights industry. Yet, it's a double-edged sword that can disrupt established organizations, accelerate fraud, and create new data quality challenges.
Join GreenBook, Research Defender, and Glimpse, for a free webinar on Thursday, June 22, 2023, at 1 pm EDT to learn how to fully grasp the opportunities of generative AI, while skillfully mitigating the risks.
This isn't your run-of-the-mill discussion about AI — it’s a session informed by months of actual experiences and hands-on with real client data from some of the largest organizations in the world in integration with a leading generative AI platform. You’ll hear from experts Vignesh Krishnan, Founder and CEO of Research Defender, and Adam Bai, Chief Strategy Officer of Glimpse, as they highlight hard-won lessons about what to do and what not to do when leveraging generative AI in your own research practice.
Drawing from real case studies, you’ll also learn how to better understand the emerging world of synthetic personas and synthetic sample — while discovering how to harness the power of generative AI to supercharge your human understanding of, and connection to, customers, employees, stakeholders, and audiences.
What You’ll Take Away:
- Six actionable tips to leverage the benefits of generative AI and enhance data quality — all adaptable to your own organizations, or your clients’ needs.
- New applications for generative AI in the research, marketing, and content creation spaces
- Effective steps to prevent fraud and manage bad actors
Hosted by
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Guest speaker
Vignesh Krishnan Founder and CEO @ Research DefenderG
Vignesh is the Founder and CEO of Research Defender. He holds a bachelor’s degree in engineering, a master’s degree in business administration and technology management which reflects his passion about the intersection of business and technology. Previously serving in multiple leadership positions at Lucid such as Vice President of Product and Chief of Staff, Research Defender is the his first foray into launching a startup. An avid traveler Vignesh loves to experience new countries and cultures. But while he and his wife live in New Orleans, he has lived on 3 continents, visited 3 more and someday hopes to sail to Antarctica to round out the full collection.
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Guest speaker
Adam Bai Chief Strategy Officer and Chief Client Officer @ GlimpseG
Adam Bai is Chief Strategy Officer and Chief Client Officer at Glimpse, an AI-driven, self-service human response platform. Adam is an anthropologist of innovation and technology who helped lead capabilities transformation initiatives for a range of global marketing and sales organizations, including IBM and PepsiCo. He has taught classes and/or lectured at a range of global universities and organizations, including: MIT Sloan/Tsinghua, Columbia, Harvard, and others. More recently Adam has also written and lectured widely on generative AI opportunities, risks, and approaches to adoption.
Greenbook
The Future of InsightsGreenbook is a global leader in providing events, publications, and digital resources for market research, marketing, and business professionals.
