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Market Research 2.0: How to make smarter, data-driven decisions, faster
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About this event
Because 95% of consumers read online reviews before making a purchase, brands must adopt real-time research methods to quickly mine feedback from unstructured data. Traditional approaches often can’t keep up when timely insights are critical to staying competitive.
Join Greenbook, Revuze and Haleon for a free fireside chat, where our expert panel will explore how modern research techniques—like AI-driven tools and online consumer feedback collection—are transforming the way brands gather consumer insights. Discover how today’s companies are leveraging social listening, consumer reviews, and AI to turn real-time feedback into actionable, strategic insights that save time and resources. Hear first hand from Haleon and other brands how they have incorporated such AI-driven tools into their MR strategy.
Gain practical strategies for implementing agile research methods, combining multiple digital touchpoints for a complete view of your audience, and using AI to streamline verified consumer sentiment and post-purchase consumer feedback analysis—helping your brand make smarter decisions, faster.
What You’ll Learn:
Hosted by
Danny Gardner is the head of social media insights, analytics, & measurement at Haleon, one of the world’s leading consumer healthcare companies. He has remit over the company’s US and Canadian markets, spanning 28+ owned brands, 70+ competitor brands, and across 7+CPG/FMCG categories. His expertise includes advanced social listening, applied analytics, eCommerce ratings & reviews, influencer marketing, the creator economy, Web3/emerging media, and more. He was previously the social intelligence lead at GSK and the social intelligence lead at Pfizer before that. He is the #SocialListening industry’s leading voice on LinkedIn, a Meltwater #ExpertWithInsights Influencer, and recognized by The Drum Future 50, Brand Innovators 40 under 40, Social Intelligence Insider 50, and more as a leading authority in the larger social media, data analytics, and consumer insights communities."
AJ Lewis is the Assistant Manager of Product Development at Tatcha, a leading prestige skincare brand. AJ specializes in developing innovative, high-quality formulas that resonate with consumers, driving product success from concept to commercialization. With expertise in clinical validation, competitive analysis, and consumer insights, AJ is pivotal in bridging R&D, marketing, and education teams to create impactful, market-leading skincare solutions. Her work relies on leveraging consumer feedback and modern research methods to inform development strategies, ensuring products meet evolving market demands.
A serial entrepreneur and a visioner with extensive business and leadership experience including deep Internet consumer knowledge in business and technological aspects. Founded and led several start-up companies serving in different positions from being the CEO through building and executing business development strategies, and product management to successfully leading the companies through their fundraising and growth stages. Holds a BA in computer science and a division in business management from the ‘Inter-Disciplinary Center (IDC)’ in Hertzelia, Israel
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